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    GC Avtodom: Iranian cars will be able to replace European ones in the Russian market

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    Iran Khodro Industrial Group (IKCO), Iran’s largest automaker, has unveiled the latest model of its Rira crossover at its plant west of Tehran. During the presentation, the company’s CEO Mehdi Khatibi announced plans to expand into Russia as early as 2022, Russian-market-3601656″ target=”_blank”> reported International Business Times .

    “We are going to pay special attention to the Russian market and think about partnership with Russian investors. Negotiations with Moscow went well,” Mehdi Khatibi said.

    The top manager called the Russian market one of the most important for the Iranian manufacturer.

    According to Iran Khodro Vice President Kianush Pourmojib, Russia should become the largest export market in terms of the volume of cars sold. The automaker intends to produce more than 500,000 cars per year, and also to increase sales in other markets to 100,000 units within three years. annually against the current 20 thousand units

    Persian horses

    The Iran Khodro brand has already been on the Russian market – in 2006-2009 with the Samand sedan, built on the basis of the Peugeot 405. Then the model cost about $ 11 thousand – significantly more expensive than the Renault Logan.

    clarifies “Autoreview”. Many advertisements for the sale of 16-year-old sedans with an average price of 150 thousand rubles have been published on domestic classifieds. . Cars on the Peugeot 405 platform, including the Samand sedan, were produced for more than 30 years until 2019, when it was decided to abandon the outdated “cart”.

    Now Iran Khodro is preparing to launch the Rira model,

    It is built on a modified IKP1 platform – a localized platform from the French concern PSA Peugeot Citroen, which is used in Peugeot 208, 508 and 2008, as well as Citroen C-Elysee and other models.

    The Rira front-wheel drive crossover will receive 1.6-liter engines (atmospheric with 113 hp and turbocharged with 168 hp), which work with 6- range “automatic”. According to the general director of the manufacturer, the car will be offered on the market at a price of 600 million Iranian reals,

    Another one is built on the same platform a novelty that Iranians have been selling since 2021 is the Tara compact sedan, a facelifted version of the Peugeot 301 model, familiar to Russians since 2012.

    In terms of Russian currency, Tara costs about 1 million rubles. Iran Khodro has already brought this car, along with other models, to Moscow at last year’s Interauto exhibition, but the matter has not progressed beyond the presentation.

    Are plans real

    Iran Khodro will not have any problems in order to deliveries of cars already this year and obtain a “Vehicle Type Approval” (OTTS), giving the right to sell cars in the country – it will take only three to four months, independent automotive industry consultant Sergey Burgazliev is sure.

    “Over the past 4-5 years, Iran Khodro has quite successfully mastered the production of components and the integration of components into vehicles.

    – Burgazliev notes in an interview with Gazeta

    Iranian cars imported into the Russian Federation will be significantly more expensive than in the domestic market – due to VAT, excise taxes that must be paid legal entities, and recycling fee, warns the interlocutor. If Iran Khodro decides to assemble cars in Russia, it will be able to receive government support and compensation under a special investment contract (SPIC) – this option could be the most attractive for an Iranian company, he believes.

    “If they come to Russia as part of a structure that will create a joint venture or buy a Russian asset, then the government will support them, a big serious player will appear. There are now much more industrial facilities where it is possible to produce cars on a full cycle than there are applicants for their purchase, ”Burgazliev believes.

    An extensive list of such assets includes Derways (Cherkessk), Stavropol Auto, an enterprise of the GAZ Group (where Volkswagen and Skoda met in Nizhny Novgorod),

    ,

    recalls the expert .

    To sell cars in Russia, an Iranian manufacturer should create its own distribution and dealership structure, since it is not possible to adapt the existing system (European, American, Korean and Chinese) to Iran Khodro, believes the chairman of the Russian-Iranian business council, Vladimir Obydenov

    – therefore, large sales volumes are possible only with the localization of the assembly,” notes Obydenov in a conversation with Gazeta.

    As for logistics, there are now three routes between Iran and Russia – rail, road and sea. All of them function, so there should be no problems with transportation in this direction, he is sure.

    Now most of the cars that come to Russia through parallel imports belong to the premium segment, since they are subject to the maximum margin, Gazeta was told in the Avtodom group of companies, in whose dealer portfolio there are 13 European and Japanese automobile and motorcycle brands.

    Iran Khodro has a chance to successfully enter the Russian car market. In addition, there is currently an acute shortage of European brands in the car market, which can partially fill the Iranian brand, ”the company said.

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