With jewelry sales declining, sellers are looking for new opportunities to restore the market. The industry association proposed to the Ministry of Finance to relax the requirements for pick-up points for marketplaces, which should stimulate the development of remote jewelry trading. In this segment, the share of online sales has already reached 19%. However, market participants are paying attention to other difficulties in interacting with Internet sites, including restrictions on working with certain warehouses and financial risks due to the loss of products during delivery.