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    Puma tries on managers // In the Russian division of the brand, the CEO has changed

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    Suspended work in Russia since the spring of 2022, the sports brand Puma unexpectedly attracted a head from abroad to the local division. Miroslav Ryba, who has already headed this office in 2010-2020, has become the CEO of the company, and in recent years has led the Scandinavian division of Puma Nordic. The appointment, which is exceptional in the current conditions, may be part of the retailer’s plans to resume work in the Russian Federation or permanently close the business, experts say.

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