Over the past year, Russians have begun to drink more beer with a strength of 6 degrees or more – it has become the leader in terms of growth in demand in the category. The Kommersant newspaper writes about this .
According to the publication, sales of such varieties in liters increased by almost four percent, and the share in the largest chains exceeded 11 percent.
The share of strong beer in the market is growing – from January to October 2022, the figure increased from 10.6 percent to 11.2 percent. In addition, the share of medium-strength varieties during this period decreased from 86 percent to 85.3 percent, non-alcoholic – from 2.1 percent to two percent, and light – increased from 1.3 to 1.4 percent, the newspaper notes.
It is also reported that the supply of strong beer is also growing. In particular, the Russian structure of Heineken (Okhota brand, etc.) started producing Amstel Extra beer with a strength of 7 degrees until the spring of this year. demand for weak alcohol – retail sales in January-October 2022 increased by more than one and a half times (plus 57 percent), to 12.2 million decaliters.