In the context of the growing popularity of Russian wines and a possible increase in import duties on foreign products, the major importer Simple Group began testing the format of wine cellars with a focus on local assortment. The first point, where 70% of the shelves were occupied by Russian wines, opened in Krasnodar, they plan to scale the project through a franchise. Market participants do not see the prospects of the format in all regions, warning about the limited range.