The wave of store closures of global fashion brands that began in the spring led to a surge in the activity of Russian brands. Their number in large shopping centers has grown by a third, dozens of stores of young local brands have opened in Moscow street retail, and, for example, the Gloria Jeans chain has expanded by 70 outlets at once. But the expansion of local brands has a limit – it can be narrowed not only by a drop in purchasing power amid rising costs and difficulties with the supply of materials…