More
    HomeRussiaTaxi says goodbye to Toyota // Toyota Camry will disappear from the...

    Taxi says goodbye to Toyota // Toyota Camry will disappear from the market

    Published on

    Against the background of the closure of the Japanese Toyota plant in Russia, the market is losing one of the key local models – Camry. Now in the Russian Federation there are almost no stocks of non-mass sedans left. Although such cars are significantly inferior to the crossover (SUV) segment in terms of sales, analysts note the need to replace the Camry, including taxis. A number of them believe that Chinese brands will enter the D segment in the near future. Other interlocutors of Kommersant note that it will be difficult to repeat Toyota’s success with positioning: so far only Kia has succeeded with the K5 model. The fate of the Toyota plant is even less certain: there is an excess of capacity and a shortage of projects on the market. Russia by the loss of key models for its market. “After six months of downtime, the company does not see a realistic opportunity to resume production in the future,” says in a Toyota statement.

    Toyota Motor Plant in Shushary (Petersburg) is one of the first own production facilities of foreign automakers in the Russian Federation: previously only Ford was launched in Vsevolozhsk (Leningrad region, stopped producing cars in 2019). At the same time, if the American concern has been producing models of the C (Focus) and D (Mondeo) segments since 2002, then Toyota has relied on the D (Camry) and SUV (RAV4) segments, despite the popularity of the Corolla model (C segment). As a result, segment C in Russia began to shrink, and already in 2014, Corolla, like Focus, left the top 25 best-selling car market models. In recent years, Camry and RAV4 have remained popular on the market.

    Camry “due to successful positioning” compared to the same Mondeo, even in segment D, which is limited in capacity, began to generate good volumes, says automotive expert Vladimir Bespalov . He notes that the car was actively supplied, including to taxis.

    Now, along with the closure of the Toyota plant in Shushary and against the backdrop of the ongoing suspension of car deliveries to the Russian Federation, the market is losing this key model of the D segment.

    In recent years, Kia Optima / K5 had similar sales volumes, but there is also no certainty on deliveries. In fact, now the Russian car market cannot offer a choice to buyers of sedans: Chinese automakers, which continue deliveries and production in the Russian Federation, offer only cars in the SUV segment. Vladimir Bespalov believes that the focus on segment D in the Russian market is unlikely to be done by any of the existing or new Chinese brands. “After all, this is not a growing segment of SUVs and not a mass segment B,” says Mr. Bespalov. “Despite the higher marginality compared to mass cars, certain volumes are needed to ensure the economy of such a project. It is not a fact that anyone will be able to correctly position the model here and actively develop it.”

    However, Sergey Udalov from Avtostat notes that it is difficult to imagine something cheaper than Lada in the mass segment. He believes that, despite the main focus on SUVs, Chinese automakers will enter the market with D-segment sedans.

    Analysts find it difficult to predict the possible fate of the Toyota plant after conservation. Thus, Vladimir Bespalov notes that the plant, obviously, cannot be sold for significant money due to the presence of other vacant idle areas. He notes that, in theory, the site can be purchased for the localization of components – this happened with the Ford plant in Vsevolozhsk. In principle, if there is a candidate for the production of cars, the site where welding, painting and stamping were performed can be adapted for the production of another brand, although the equipment will in any case have to be partially replaced, such as stamping, he argues.

    Although the authorities of St. Petersburg are participating in the discussion of a possible transfer of the asset, analysts interviewed by Kommersant doubt that a project similar to the Moskvich plant will be created on the basis of the site (Renault transferred the plant for a ruble to the Moscow government along with its legal entity Renault Russia and staff). The main buyer of Moskvich products should be car sharing parks. Vladimir Bespalov adds that the car sharing segment in St. Petersburg is not as big in absolute terms as in Moscow.

    LEAVE A REPLY

    Please enter your comment!
    Please enter your name here

    Latest articles

    Banks stopped accepting dollars and euros through ATMs

    Russian banks have stopped accepting dollars and euros through ATMs, Izvestia found out. ...

    Zelensky warned the EU against a non-European decision on exports from Ukraine

    President of Ukraine Volodymyr Zelensky called the decision on the possible extension of restrictions...

    China warns against turning internet into 'battlefield'

    The Chinese authorities opposed the transformation of the Internet into a battlefield, as well...

    The activist told Izvestia about the mood of the protesters in Israel

    For now, the citizens of Israel are opting for peaceful forms of protest against...

    More like this

    Banks stopped accepting dollars and euros through ATMs

    Russian banks have stopped accepting dollars and euros through ATMs, Izvestia found out. ...

    Zelensky warned the EU against a non-European decision on exports from Ukraine

    President of Ukraine Volodymyr Zelensky called the decision on the possible extension of restrictions...

    China warns against turning internet into 'battlefield'

    The Chinese authorities opposed the transformation of the Internet into a battlefield, as well...