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    The sky beckoned pensioners // Aeroflot found a way to increase passenger traffic

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    Air carriers, hoping to receive state subsidies, continue to fight to increase passenger traffic through promotions. Thus, Aeroflot will sell tickets to pensioners at a single rate until the end of the year. Airlines are faced with the task of keeping passenger traffic from falling by more than 10%. But although in July Pobeda and Rossiya showed a drop in traffic by a third and 20%, respectively, in general, the Aeroflot group, according to Kommersant‘s interlocutors, will receive all the subsidy due.

    Aeroflot’s new fixed special fare for pensioners is unlikely to have a significant impact on the group’s passenger traffic, according to experts interviewed by Kommersant. The new promotion announced by the carrier the day before will also apply to Rossiya flights within the country from Moscow, St. Petersburg and Krasnoyarsk until the end of the year. including those who do not apply for state subsidies (it is issued if the airline’s passenger turnover in April-October is at least 72% of the level of the previous year). Thus, S7 launched preferential tariffs for 2022-2023 for young people, the elderly, families with many children, people with disabilities and residents of the Far East. Red Wings sold tickets at a 40% discount for children under 12 in honor of Children’s Day. Smartavia has held two big promotions since the beginning of the summer and considers them “the most highly effective marketing strategy tool.”

    before aviation the task of transporting at least 100 million passengers. According to the results of seven months, according to a Kommersant source, transportation has previously decreased by 10%, and in July – by 17% year-on-year. Among the largest airlines, Utair showed the largest drop: in July by 35%, to 520 thousand passengers (803 thousand in July 2021), and about 20% in seven months. As Kommersant wrote, Utair actively flies only 30 of its 50 aircraft. The top 5 was headed by Aeroflot, whose passenger traffic in July amounted to 2.7 million people, of which almost 2.5 million (plus 32%) were domestic flights. The July S7 figures remained almost unchanged: 1.7 million people (1.8 a year earlier). Ural Airlines also maintained its traffic volumes: 1.1 million passengers. Fourth place was taken by Pobeda, whose passenger traffic fell by more than 27% (just over 1 million). The last five largest “Russia” transported a little more than 1 million people (minus 18% by 2021), since the beginning of the year, the drop is estimated at 7%. According to Kommersant’s interlocutor, “air transport is not scattered with containers and operates as efficiently as possible in a forcedly limited route network,” as evidenced by the average seat load, which exceeded 91% in July (85% in July 2021).

    In “Russia“, whose passenger traffic within the country, according to “Kommersant“, in July lagged behind July 2021 by almost 15%, refused to comment on traffic statistics, specifying that “the new proposal in conjunction with other programs state support for compensation for hotel accommodation services will significantly expand the opportunities for people of retirement age to travel around the country. from Moscow is about 200-500 rubles, notes Alla Yurova, junior director of NRA corporate ratings. Moreover, in St. Petersburg, the benefit is more significant, “which is typical for this area.” At the same time, as Gazprombank analysts calculated for Kommersant, in the pre-Covid 2019, 13 million passengers chose the railway to travel between Moscow and St. Petersburg, and only 6 million chose air travel. On short routes, Alla Yurova does not expect a significant flow of passengers: “A trip to the airport and going through pre-flight formalities and security measures is often more time-consuming than to the station.”

    Aeroflot shares are more profitable than a train ticket, by an average of 1 thousand rubles, the expert continues: “In addition, the gain in time becomes more noticeable.” This can increase the attractiveness of the flight, but, she states, often “passengers in this category may refuse to fly for non-economic reasons.”

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